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Unveiling of 9dcc’s First Full Ethereum NFT Collection at Paris Fashion Week
9dcc, a luxury Web3 fashion house, is set to unveil its first full collection connected to Ethereum NFTs in France at Paris Fashion Week and NFT Paris. This marks a significant milestone in the fusion of high fashion with blockchain technology.
The Merge of Fashion and Blockchain
Founded by crypto influencer Gmoney, 9dcc aims to merge high-quality apparel with blockchain technology, creating an immersive and wearable experience for its customers. Each design from the latest collection features a near-field communication (NFC) chip linked to an Ethereum NFT, enhancing interoperability with both 9dcc and other wearers of the brand.
A Visionary Collection
The collection presented by 9dcc is described as a groundbreaking showcase of fashion and lifestyle ‘Networked Products,’ blending effortless luxury with digital innovation. Gmoney’s vision for the collection extends beyond mere aesthetics, ushering in a new era of interconnected fashion and technology.
Celebrating Crypto Culture
Designed for the “crypto mob,” the latest collection features luxury pieces tailored for the crypto community and beyond. The collection includes classic ball caps, plaid jackets, and trousers, emphasizing a timeless yet modern appeal.
Subverting Negative Perceptions
Gmoney emphasized the importance of subverting the negative image associated with crypto, particularly in light of recent events involving bad actors within the industry. 9dcc’s founder highlighted the value of celebrating the positive attributes of individuals in the crypto space, such as their capacity for risk-taking and innovation, thereby redefining the narrative surrounding crypto culture.
The Legacy of 9dcc
Launched in August 2022, 9dcc has quickly made a name for itself, earning recognition and accolades within the fashion and blockchain communities. The company’s “Powered by 9dcc” platform, introduced in late 2023, aims to support brands, creators, and artists to produce quality products using ‘networked products’ technology. At the 2023 World Economic Forum in Davos, 9dcc garnered the prestigious “Phygital Brand of the Year” accolade, reaffirming its position as a pioneering force in the industry.
Availability and Future Engagements
Interested consumers will have the opportunity to purchase pieces from the collection in limited quantities during Paris Fashion Week. Additionally, the full collection will be available for online purchase starting this Friday. Gmoney is scheduled to speak at NFT Paris on February 23, with private appointments available throughout fashion week, further solidifying 9dcc’s prominence in the global fashion landscape.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
