UEFA Seeks Crypto Exchange Sponsors for Champions League
UEFA, the governing body of European soccer, is actively looking to secure sponsors from the crypto exchange sector for the upcoming 2024-2027 cycle of its prestigious men’s Champions League (UCL) club competition.
Interested parties have until March 20 to submit their formal offers via email to [email protected], as reported by Sportcal.
Partnerships and Sponsorships
- UEFA has established partnerships with eight global sponsors for the current Champions League cycle, including brands like PlayStation, FedEx, and Mastercard.
- The Europa League and Conference League have secured sponsors such as Heineken 0.0 and Just Eat.
- Just Eat Takeaway.com has renewed its sponsorship for the 2024-2027 cycle, gaining brand exposure through various channels.
Crypto Firms in Sports Sponsorships
Crypto firms are increasingly seeking sponsorship deals with sports teams to enhance visibility and customer base.
- Crypto.com secured naming rights to the former Staples Center for $700 million and sponsored the UFC for $175 million.
- FTX inked sponsorship deals with sport companies, including a $125 million, 19-year partnership with the Miami Heat.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
