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Manchester City’s Groundbreaking NFT Partnership with Quidd
Manchester City has entered into a pioneering collaboration with Quidd, a leading digital collectible platform, to introduce a collection of Manchester City-themed non-fungible token (NFT) trading cards. This exclusive offering aims to provide fans with a unique and innovative experience in the world of football memorabilia.
Quidd Facilitates Cityzens Engagement
Quidd will serve as the exclusive platform for fans to acquire these one-of-a-kind digital assets, offering a range of special benefits such as merchandise, hospitality tickets, and unforgettable experiences, all tailored to enhance fan engagement and appreciation.
Partnership Significance and Vision
Michael Bramlage, the CEO of Quidd, emphasizes the significance of the partnership, highlighting Quidd’s commitment to revolutionizing the world of sports collectibles. The alignment with Manchester City, known for its forward-thinking approach, signifies a shared vision for innovation in the industry.
Tom Boyle, Vice-President of global partnerships marketing and operations at City Football Group, expresses excitement about the collaboration’s potential to modernize the traditional football pastime of collecting cards and memorabilia in the rapidly evolving tech landscape.
Inaugural Offering and Fan Engagement
The partnership’s first offering will feature over 200 unique player cards, set to be released on May 2 through the advanced Quidd marketplace. To celebrate the launch, the initial 10,000 Cityzens will receive two free packs and exclusive access to additional “For The Fans” packs within 72 hours of release.
Cityzens unlocking digital rewards through the Quidd packs will have the opportunity to participate in real-world events, purchase official Manchester City merchandise and hospitality tickets, and win exclusive experiences, such as observing a first-team training session at the City Football Academy.
Manchester City’s NFT Initiatives and Innovations
This partnership with Quidd represents Manchester City’s ongoing exploration of the NFT space, building upon previous successful initiatives that have garnered attention in the sports and crypto realms.
The club’s active engagement in NFTs includes initiatives like the “Unseen City Shirts” NFT collection and the virtual Etihad Stadium project, showcasing a commitment to innovation and fan interaction in the digital era.
Global Sponsorship and Revenue Impact
Quidd’s partnership with Manchester City adds to the club’s impressive list of global sponsors, contributing to record revenue during the 2022–23 Premier League season. The collaboration with Quidd follows similar successful partnerships with other football clubs, demonstrating a growing trend in the digital collectibles space.
Manchester City’s strategic partnerships and initiatives position the club at the forefront of innovation, creating new avenues for fan interaction, revenue generation, and overall engagement.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
