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NFL All Day Digital Collectibles: A Game-Changing Success
The NFL All Day digital collectibles brand, developed by Dapper Labs, has gained significant momentum heading into Super Bowl weekend. The sports-themed, digital-collectible brand issued promotional packs of NFTs during the NFL playoffs in January, resulting in several high-profile sales. Notably, a non-fungible token featuring Tom Brady fetched over $40,000, while a similar NFT featuring quarterback Aaron Rodgers sold for $34,000, according to Dapper Labs.
The NFL All Day digital collectibles have accumulated nearly $10 million in sales since the NFL’s regular season began in September, as reported by CryptoSlam. However, it has not achieved the same level of success as Dapper Labs’ NBA Top Shot, which generated hundreds of millions of dollars in monthly sales volume.
Leveraging Super Bowl Hype
Capitalizing on the Super Bowl hype, Dapper Labs is now leveraging the opportunity by offering promotional drops that coincide with America’s biggest sporting event. These NFTs feature famous moments from the careers of legendary Super Bowl-winning quarterbacks like Joe Montana and John Elway. Both Montana and Elway have actively participated in promotional activities for the digital collectibles, appearing in promos posted on NFL All Day’s X account.
Dapper Labs’ Marketing Strategy
Dapper Labs, along with Montana and Elway, has strategically avoided using the term “NFT” when promoting the collections, considering the negative perception associated with it during the crypto downturn. By convincing sports legends to endorse its digital products minted on the Flow blockchain, Dapper Labs has achieved a victory for the Web3 space.
Growth in NFT Market
The market for NFTs has recently gained traction amid the recovery in crypto prices. In October, NFT trading volume surged by $99 million, reaching $405 million, signifying levels of sales not seen since August. Similarly, sales of NFTs on the Bitcoin network reached a new milestone in December 2023, surpassing $881 million for the first time ever.
- NFT Sales on Bitcoin Chain: $881,223,753.92
- Buyer Addresses: 111,713
- Seller Addresses: 98,744
Ethereum, the second-largest blockchain, trailed behind with NFT sales totaling $364.79 million. BTC-focused NFT sales outperformed ETH’s by a significant margin, being 2.34 times greater in December. Solana secured the third spot with approximately $325.14 million in NFT sales, experiencing a remarkable 312% increase from the previous month.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
