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Alipay Teams Up with Avalanche for Web3 Voucher Initiative

Alipay and Avalanche Partnership

Alipay, a leading online payment platform, has joined forces with Avalanche, a smart contract blockchain platform, to introduce a voucher program utilizing Web3 technology. This collaboration aims to revolutionize customer engagement and drive new revenue streams.

Web3 Voucher Program Details

  • Avalanche’s initiative allows brands to experiment with Web3 solutions and create innovative engagement opportunities with their users.
  • The voucher program, launched in Southeast Asian milk tea stores, offers customers the chance to earn discounts by participating in a mini-game.
  • Users can claim vouchers directly in their e-wallets, enabling them to enjoy up to 50% discounts at over 500 milk tea shops.

Avalanche Subnets and AvaCloud

The Web3 voucher program operates on an Avalanche subnet managed by AvaCloud, providing a platform for brands like Alipay to interact with users through blockchain-powered features and digital collectibles. This proof-of-concept (POC) explores the potential of Web3 solutions in enhancing customer engagement.

Expansion and Future Plans

  • The program will be introduced to over 2,000 stores initially, with a goal to reach 100 million users in the future.
  • Avalanche’s commitment to building partnerships with established brands and expanding its ecosystem is evident in this initiative.

Avalanche’s Ecosystem Growth

Avalanche, a scalable smart contract platform, continues to expand its ecosystem through strategic partnerships and increasing user interest. Collaborations with renowned brands and institutions showcase the platform’s appeal and potential for innovation.

Strategic Partnerships

  • Partnerships with industry leaders like JPMorgan and Citi highlight Avalanche’s focus on real-world asset tokenization initiatives.
  • Collaborations with Sports Illustrated and MapleStory demonstrate the platform’s versatility and appeal across various sectors.

User Interest and Adoption

Avalanche’s record-breaking user interest, particularly in Bitcoin BRC-20 inscription tokens, underscores its growing popularity and relevance in the blockchain space. The platform’s eco-friendly design and developer-friendly tools empower users to create custom blockchain solutions with ease.

Ian Bennett
Written By

Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.

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