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Exclusive Interview: The Connection Between Crypto and Gaming
In a recent interview with Cryptowire, the CEO of BLOCKLORDS, David Johansson, delved into the fascinating fusion of crypto and gaming. He shared the journey of BLOCKLORDS, insights into user acquisition, and the industry’s evolving landscape over the years.
Origins of BLOCKLORDS
David Johansson recounted the inception of BLOCKLORDS as a Web3 game in 2018. Despite initial skepticism, the game has withstood market challenges, reflecting the enduring connection between gaming and crypto.
Highlights from the Interview
- Origin story of BLOCKLORDS and its inspiration
- Significance of dropping 300,000 LRDS for over 60,000 players
- Impact of industry layoffs on the gaming landscape
- Potential for AAA developers to explore blockchain/Web3 gaming
- The role of airdrops in Web3 gaming
Marriage Between Crypto and Gaming
Johansson emphasized the intertwined nature of gaming and crypto, citing gamers’ familiarity with digital ownership and the alignment of gaming and crypto behaviors. This realization sparked his journey into the crypto space.
From Zero to 15 Million
The challenging journey of BLOCKLORDS, from struggling to find early investors to winning accolades in blockchain competitions, culminated in substantial funding and support, underscoring the evolving perception of crypto gaming.
User Acquisition Evolution
Johansson highlighted the maturation of Web3 user acquisition strategies, citing improved ad platforms, sophisticated tracking tools, and the pivotal role of community engagement in user retention.
Shift in the Playing Field
The landscape of Web3 gaming has become more attractive to developers and investors, offering greater opportunities for funding and talent acquisition compared to legacy gaming. Johansson noted the potential for Web3 to gradually overshadow legacy gaming.
About David Johansson
David Johansson, the CEO and Creative Director of BLOCKLORDS, is a gaming industry veteran with a passion for pioneering Web3 strategy games. His journey from traditional gaming to embracing the crypto space reflects the dynamic evolution of the industry.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
