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A Recent Report Shows Significant Bitcoin Ownership and Market Expectations
A recent report published by Bitcoin financial services provider Unchained found that 55% of 400 U.S. investors surveyed own Bitcoin. The report further notes that 34% of those surveyed think Bitcoin will be the best-performing asset in 2024 in comparison to gold, the S&P 500, and fiat. Additionally, the recent spot Bitcoin Exchange Traded Fund (ETF) approval in the U.S. – coupled with Bitcoin’s fourth halving event set to take place in April – has created more desire among both retail and institutional investors to own Bitcoin.
While notable, the risks associated with buying Bitcoin may result in slow mainstream adoption. For instance, Unchained’s report found that 26% of non-Bitcoin-holders say their financial advisor or another trusted source telling them to buy Bitcoin is the factor that will push them to do so this year.
Crypto Cashback Programs Enabling Greater Access to Bitcoin
Although the risks associated with buying Bitcoin may slow mainstream adoption, crypto cashback programs are enabling greater access to Bitcoin and other digital assets. Alex Adelman, Founder and CEO of Lolli, a Bitcoin cashback rewards platform, mentioned that as investors look to understand and gain exposure to cryptocurrency, platforms like Lolli can provide easy ways to earn and own Bitcoin without any risk or initial investment.
- Lolli users earn BTC every day simply by buying coffee, gas, or groceries, or playing mobile games on the app
- Lolli offers both in-store and online rewards at over 25,000 popular retailers like Adidas, CVS, Booking.com, and Ulta.
- Users can also win up to $100 or more in Bitcoin daily by playing mobile games featured on the Lolli Arcade within the mobile app
Crypto Cashback Rewards Driving Financial Inclusion
Filipp Shubin, Co-Founder and CEO of Swoo Pay, believes that crypto cashback programs can enable financial inclusion across developing countries. Swoo Pay is a digital payment solution that allows users to make contactless transactions via their smartphones. According to Shubin, Swoo’s goal is to drive financial inclusion across emerging markets by bridging gaps in accessibility and affordability. Swoo has partnerships with payment service providers, regional banks, and businesses to help catalyze financial inclusion across regions such as Africa and Southeast Asia.
An Alternative to Traditional Mobile Payments
Shubin added that many emerging countries Swoo operates in have limited access to leading mobile payment applications, like Google Pay. Denis Filippov, Country Manager for Mastercard, mentioned that since most emerging regions have access to major credit cards, Swoo Pay is now able to solve these issues with tokenized payments for Android device users.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
