Château d’Esclans Introduces NFT Edition of Garrus Rosé
Château d’Esclans, under the ownership of LVMH, in collaboration with the spirits-focused blockchain marketplace BlockBar, unveiled a groundbreaking NFT edition of their renowned Garrus rosé. This innovative offering combines traditional winemaking with cutting-edge blockchain technology.
Unique Features of Garrus Rosé NFT
- First-ever sale of a barrel of Garrus using innovative leaderboard technology on BlockBar
- Exclusive opportunity for wine collectors to purchase a quarter barrel of Château d’Esclans 2023 Garrus rosé
- Made from 100-year-old vines and fermented in new-age oak barrels
The Garrus rosé NFT allows buyers to select from three bottle sizes: Magnums, Jeroboams, or the massive 1.5-gallon Methuselah. In addition to acquiring this unique NFT, purchasers will enjoy a VIP tour of the winery and vineyards in September, accompanied by three guests. They will also have the privilege of lunch with the winery’s founder or Vice President, with their name etched on a barrel as a token of appreciation.
Investment in NFTs and Metaverse by Louis Vuitton
LVMH’s involvement in the NFT-linked winery represents its ongoing commitment to exploring digital luxury products in the metaverse. This strategic move aligns with the company’s previous ventures in the digital space:
- Introduction of Louis: The Game, a free-to-play NFT experience educating players about the brand
- Launch of the VIA project, a Web3 application offering unique digital experiences
- Creation of NFT-linked varsity jacket for VIA NFT holders in collaboration with Pharrell Williams
The collaboration between BlockBar and Château d’Esclans, facilitated by LVMH, signifies a growing trend towards integrating Web3 technologies into the luxury food and beverage sector, paving the way for new and exciting opportunities in the industry.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
