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Game Maker, K’NEX Winner, and Bitcoin Miner
Luke Barwikowski started his journey into coding at a young age, using GameMaker and its scripting language to create mini-games for his friends. His interest in scripting languages led him to explore the endless possibilities of building without limits. He even won a nationwide contest with K’NEX, which fueled his passion for coding and creativity.
Transitioning from game development, Barwikowski delved into web development and other areas. He even dabbled in Bitcoin mining using his home computer, although he lost his earnings due to frequent hard drive wipes during his hacking phase.
Creating Pixels
Pixels, founded by Barwikowski, is a social casual Web3 game that has gained significant traction in the gaming community. With over 700,000 daily active addresses and 500,000 daily active users, Pixels stands out in the Web3 gaming landscape.
Before Pixels, Barwikowski worked on an 8-bit pixel art product for hosting events. This experience, combined with the growing popularity of Axie Infinity and the concept of building an economy within cryptocurrency, inspired the creation of Pixels.
Bottoms-up Growth Approach
Barwikowski emphasizes the depth of Pixels, stating that it consists of 40% games and 60% other elements crucial for a successful Web3 game. He highlights the importance of incentive design and user acquisition strategies in the growth of Web3 games.
Pixels adopts a bottoms-up growth approach, focusing on creating strong incentive structures to facilitate user-driven growth. By leveraging Web3 technology effectively, Pixels aims to revolutionize the gaming industry’s approach to user acquisition.
Major Moves: Ronin and Binance
Pixels initially launched on Polygon but later migrated to Ronin in September 2023. The decision was driven by Ronin’s robust user acquisition and distribution capabilities, particularly through its association with Axie Infinity.
Barwikowski acknowledges the invaluable mentorship and guidance received from the Ronin Sky Mavis team, enhancing Pixels’ growth and market penetration. Additionally, the collaboration with Binance for the launch of the PIXELS token signifies a significant milestone for Pixels.
Putting Tokens Before the Game is Easier, But…
Barwikowski discusses the common trend in Web3 projects where tokens are launched before the actual games, emphasizing the challenges and commitments involved in token creation. Pixels took a strategic approach by focusing on building a solid game foundation before introducing the PIXELS token.
By prioritizing user experience and value creation, Pixels aims to establish a sustainable ecosystem that aligns with the principles of Web3 gaming. Barwikowski’s insights underscore the importance of thoughtful planning and execution in the development of Web3 projects.
About Luke Barwikowski
Luke Barwikowski, the visionary behind Pixels, brings a wealth of experience in software engineering and entrepreneurship to the Web3 gaming space. With a strong background in Computer Science and Economics, Barwikowski is committed to building the largest Web3 casual games company, setting new standards for innovation and user engagement.