Push Protocol Co-Founder Harsh Rajat Discusses Web3 Notifications, Token-Gated Messaging, and Web3 Native Communication | Ep. 311

Harsh Rajat on Web3 Communication and Push Protocol

Harsh Rajat, the co-founder of Web3 communication network Push Protocol, recently discussed the potential for Web3 to reach one billion users and the impact of Web3-native communication on achieving this goal. In a conversation with Cryptonews Podcast host Matt Zahab, Rajat also highlighted Push Protocol’s partnerships with Unstoppable Domains and MetaMask.

Web3 Communication and User Experience

Rajat emphasized the importance of Web3-native communications and user experience in reaching a billion users. Push Protocol aims to simplify Web3 complexities, making the user experience similar to Web2 while leveraging the capabilities of Web3.

Push Protocol’s introduction of pre-notifications has been instrumental in engaging users and promoting Web3 adoption, with over 600 protocols, including DYDX, Decentraland, Uniswap, and Polygon, utilizing Push to enhance re-engagement in the Web3 environment.

Unstoppable Domains Partnership

The partnership between Push Protocol and Unstoppable Domains has led to innovative features such as token-gated group messaging, enabling community-based engagement. Rajat highlighted the significance of community integration in Web3 communication and emphasized the value of providing superior features to attract users to decentralized platforms.

MetaMask Collaboration and Future Developments

Rajat also discussed the impactful partnership with MetaMask, introducing Push Snap to seamlessly integrate notifications into MetaMask wallets. He mentioned the upcoming launch of Push Network, positioning it as a Layer-2 for all communications in the Web3 ecosystem.

Additionally, Rajat expressed excitement about the unveiling of Push nodes, which is set to establish a network or blockchain of its own, further strengthening the capabilities of Push Protocol.

About Harsh Rajat

Harsh Rajat, the co-founder and Project Lead of Push Protocol (formerly EPNS), brings over 12 years of entrepreneurial experience in various tech fields, including system architecture, mobile, web services, SaaS, and blockchain. He has been a speaker and judge at numerous tech conferences and hackathons, demonstrating his expertise and influence in the industry.