📰 Table Of Contents
Telegram Ad Platform Launch
Social messaging app Telegram is set to introduce an advertising platform that allows channel owners to earn rewards in Toncoin. The Telegram Ad Platform is scheduled to be officially launched in March and will be available to advertisers in nearly 100 countries, as announced by CEO Pavel Durov.
Revenue Sharing for Channel Owners
Channel owners in these countries will begin receiving 50% of the revenue generated by Telegram from displaying ads in their channels. This move aims to increase the monetization percentage, which currently stands at only 10%, through Telegram Ads.
Monetizing Content Effectively
This development enables channel owners to effectively monetize their content, aligning Telegram with other social media platforms like YouTube and X (formerly Twitter) that offer ad revenue sharing with users.
Ad Revenue Sharing Programs
- YouTube: Content creators on YouTube currently receive 55% of the ad revenue through the YouTube Partner Program.
- X (formerly Twitter): X initiated its ad revenue sharing program with global creators in July 2023, resulting in substantial payouts for many creators.
TON Blockchain Integration
Telegram founder Durov confirmed that the platform will utilize the TON blockchain exclusively for fast and secure ad payments and withdrawals.
TON Blockchain Performance
In October 2023, the TON blockchain set a new record as the world’s fastest network, surpassing other payment systems like Solana, Polygon, Visa, and MasterCard with 104,715 transactions per second. The blockchain’s reliability and scalability have been commendable, with no major network disruptions documented to date.
Revenue Sharing in Toncoin
Telegram will sell ads and share revenue with channel owners in Toncoin, creating a cycle where content creators can either cash out their Toncoins or reinvest them in channel promotion and enhancement.
Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
