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UEFA Seeks Crypto Exchange Sponsors for Champions League

UEFA Seeks Crypto Exchange Sponsors for Champions League

UEFA, the governing body of European soccer, is actively looking to secure sponsors from the crypto exchange sector for the upcoming 2024-2027 cycle of its prestigious men’s Champions League (UCL) club competition.

Interested parties have until March 20 to submit their formal offers via email to [email protected], as reported by Sportcal.

Partnerships and Sponsorships

  • UEFA has established partnerships with eight global sponsors for the current Champions League cycle, including brands like PlayStation, FedEx, and Mastercard.
  • The Europa League and Conference League have secured sponsors such as Heineken 0.0 and Just Eat.
  • Just Eat Takeaway.com has renewed its sponsorship for the 2024-2027 cycle, gaining brand exposure through various channels.

Crypto Firms in Sports Sponsorships

Crypto firms are increasingly seeking sponsorship deals with sports teams to enhance visibility and customer base.

  • Crypto.com secured naming rights to the former Staples Center for $700 million and sponsored the UFC for $175 million.
  • FTX inked sponsorship deals with sport companies, including a $125 million, 19-year partnership with the Miami Heat.

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