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Zentry: Revolutionizing the Gaming Industry
Zentry, formerly known as GuildFi, has undergone a significant transformation with a strategic rebranding initiative. The company recently secured $140 million in funding from industry giants like Binance Labs, Coinbase Ventures, and Pantera Capital, among others. This rebranding effort marks a new chapter for Zentry as it aims to revolutionize the gaming industry.
The Superlayer Concept
Zentry’s vision includes the creation of a revolutionary concept known as the “Superlayer.” This innovative platform will bring together over three billion gamers worldwide into a single unified economy, transcending traditional gaming boundaries. By integrating loyalty systems, gamer identities, and cross-world activities from various games and platforms, Zentry will offer a seamless overlay experience for gamers.
Uniting Gaming Communities
In addition to connecting Web3 and Web2 games, Zentry’s platform will extend its reach to social media and real-life activities, fostering a sense of community among gamers. This integration of technology not only bridges the gap between physical and virtual worlds but also introduces a new dimension of interconnected gameplay experiences.
Transforming Real-world Interactions
Zentry’s CEO, Jarindr Thitadilaka, emphasized the company’s commitment to reshaping how gamers are recognized and rewarded. By linking a player’s gaming achievements to real-world benefits and vice versa, Zentry aims to create a dynamic ecosystem where digital and physical interactions complement each other.
Zentry’s Play Economy
Zentry’s overarching goal is to gamify daily life by breaking down barriers between gaming silos and merging virtual experiences with real-world activities. The company envisions a future where everyday actions, such as purchasing a coffee, can have a direct impact on a player’s in-game character, fostering a unique and immersive gaming experience.
Web3 Gaming Landscape in 2024
The year 2024 signals a period of rapid growth for the web3 gaming sector, with increasing venture capital investments pouring into the space. Notably, blockchain gaming-related funding rounds surpassed $1.7 billion in 2023, with a significant portion allocated to the development of 270 blockchain games on platforms like Immutable.
Key industry players, including King River Capital, Immutable, and Polygon Labs, have joined forces to establish a $100 million gaming fund, underscoring the sector’s potential for innovation and expansion. Elixir Games, a prominent web3 gaming platform, recently secured $14 million in seed funding from investors like Square Enix and the Solana Foundation, signaling a strong market interest in emerging gaming technologies.
Furthermore, Illuvium, another leading web3 gaming firm, announced a successful $12 million series A funding round with support from notable investors such as King River Capital and Animoca Ventures, highlighting the growing investor confidence in the future of blockchain gaming.