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French Montana’s Unique Release Strategy
French Montana recently unveiled his previously unreleased track “Bag Curious” using a distinctive release strategy. Instead of traditional methods, the song was inscribed onto the Bitcoin blockchain, marking a pioneering move in mainstream music distribution.
Bitcoin Ordinals and French Montana’s Inscription
The Mac & Cheese 5 account shared insights into the process, highlighting French Montana as the first mainstream artist to inscribe an entire song on the Bitcoin blockchain. This innovative approach ensures the musical inscription is immutable and non-custodial, setting a new precedent in the industry.
Monumental MP4 Inscription
The MP4 file of “Bag Curious” occupies an entire BTC block, with an inscription number of 64333690 and a size of 3.956 megabytes. This significant inscription ranks as the third-largest Ordinal inscription to date, showcasing the impact of French Montana’s digital endeavor.
Community Response and Collaboration
French Montana’s utilization of the Bitcoin blockchain sparked diverse reactions within online communities. With 50,000 comments discussing the project, the music industry witnessed a blend of excitement and skepticism. While some praised the use of blockchain for distribution due to its immutability, others raised concerns about its non-financial applications.
The project’s success prompts reflections on the intersection of innovation and blockchain technology’s purpose. By exploring decentralized technologies like Bitcoin Ordinals, French Montana’s initiative could pave the way for further experimentation in creative industries.

Ian is a cryptocurrency enthusiast blending humor with professionalism. With an engineering background and a storyteller's heart, he simplifies the blockchain world with sharp analysis and a touch of wit. At Cryptowire, he brings his unique perspective to make digital financial innovation accessible to all.
